Why I Just Say 'No' to Spew and Slap Books

To write a book that stands up to time, you'll want to take a little more time to write it. 

By Robin Colucci

I’ve learned that to author a book is a whole lot more than spewing out ideas on to a page and slapping a cover on it. The path to authorship is a transformational one. You cannot author a salable book and be the same person when it’s published that you were when you started writing. The very act of writing it changes you.

Most people aren’t aware of this, so they feel blind-sided when their natural resistance to the change appears. Many panic and stop. Others settle for the ‘spew and slap’ model of writing and put out a book that makes them sound like everyone else. But if you go into it knowing that the process of authoring your book will alter who you are for good, you could see it as an exciting proposition.

It’s no accident that the title ‘author’ generates a sense of authority. Authors who make more money, have more clients, and get attention and accolades do not have those results just because they compiled a stack of papers with a bunch of words and their name on it, but because of the shift that occurred inside as they wrote it. To author a book that sells, you must own and accept that you are an authority. Bring forth your insight. Take your seat at the table. Stand in your power.

I know all of these ideas sound great, but probably feel about as comfortable as sliding into a wet wool suit—at first. But once you surrender to the idea that you are stepping up, you are willing to accept your mission, you are here to serve, and you are going to become an author no matter what, you can begin to feel at home inside of the discomfort and embrace it.

As a book development and writing coach, I’ve helped hundreds of people make that transformation, and I'm about to make it myself. I just sent the last revision of the final proofs for my book, How to Write a Book that Sells You, to my publisher today.

I didn't write it in a weekend. I didn't even write it in 90 days. But it has substance, and I'm proud of it.